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Marketing Minute

Stay in Touch With Potential Clients

Are you looking for an easy solution to stay top of mind with your potential or existing clients? Consider sending out online newsletters that can include a variety of topics and resemble your branding.

People have to know you, like you and trust you before doing business with you. Having your business presented to them several times will help with this process, leading them to buy your product or utilize your service.

We can create a low cost email template that you can use over and over again that resembles your exiting site. You can manage email campaigns on your own or we can handle the work for you. Whenever you have a new product or service, important updates or a new message to convey, you can input text and graphics easily to distribute to your mailing list.

Don't have a web site? Not to worry. We can create a template regardless that resembles your marketing materials. Of course, we could always develop a site for you as well that will give you the competitive edge above your competition.

Don't have a mailing list? We can assist there as well to show you how to begin developing a list by capturing interest directly from your web site. Ask us how.

Get Your Ducks in a Row

If you're in the process of revamping your business image, new business cards and letterhead are bound to follow suit. If you don't currently have a web site, but know that it is something that you'd like to entertain in the future, you should be thinking about registering your domain name in order to have your web site and associated business email address printed on your new stationary.

We can set you up with a placeholder web page that would include your logo and contact details, with a link to your email that will hold you over until such time as you're ready to develop a full scale site. This will aleviate you having to reprint your stationary after your web presence has been created.

Search Engine Obstacles

If your website uses frames, Flash, image maps or dynamic URLs, this is an important tip for you to read when it comes to search engine optimization. Some of the aforementioned design choices are considered detrimental when it comes to having your web pages listed well with search engines.

If you have a website with one or more of these design aspects, consider developing straight HTML pages and submit those pages to search engines. Use the more visually appealing pages for direct mail marketing on business literature or for pay per click marketing campaigns.

Own Your Own Domain Name

If you are attempting to sell a product or service on the web, and you're still operating from a free server without a domain name of your own, your chances of success are low.

Domain names can be purchased for as low as $19.95 per year and are an absolute must for survival. It's true that it is much more difficult to find a good domain name than it was a few years ago. Let Virtual Insite research available domain names on your behalf to find one to make your company stand out above the rest.